22 June, 2024

LAMMA 2024 set to highlight latest agricultural innovations

12 December, 2023

LAMMA 2024 returns between the 17-18 January 2024 at the NEC Birmingham. It is the UK’s leading agricultural machinery, equipment and technology show which attracts more than 40,000 visitors. H&P reports.

LAMMA connects farmers and contractors from all sectors with companies which provide cutting-edge machinery, technology and equipment for the farming industry.

More than 600 exhibitors will showcase the latest tractors, combines, arable and grassland machinery, as well as a wide range of new technology, services and tools for every sector.

Packed with new ideas and innovations, visitors will be able to see the latest machinery launches, UK debuts and global brands. Staying true to its roots, LAMMA will also host smaller agricultural engineering and machinery companies from across the UK, ensuring a wide array of products to suit all sectors of the industry, whatever your budget.

What’s new?

Alongside 600+ exhibitors, showcasing the latest in agricultural machinery services and equipment, LAMMA Show features offer the chance to learn, network and explore new ideas. LAMMA Live for example will give visitors the opportunity to join industry leaders and agricultural pioneers as they advise, discuss and debate on the latest sector developments and issues affecting UK farming. You will be able to put your questions to industry experts, expand your knowledge and take home innovative solutions for your farming business.

Launches coming to LAMMA 2024

The LAMMA Show has established itself as the ideal platform for industry-leading manufacturers to unveil their latest machinery, cutting-edge products, and ground breaking innovations.

Each year LAMMA sees launches from big names in agriculture. Notable among these instances was the unveiling of Krone’s highly anticipated GX Wagon in 2023. Similarly, in 2022, McCormick made waves with the introduction of its X6 Tractor.

As the agricultural industry continues to evolve and adapt to new challenges, the show organiser says LAMMA remains a steadfast pillar, facilitating the exchange of ideas, knowledge, and ground breaking technologies.

A first for the UK

In addition, internationally acclaimed gaming series Farming Simulator has chosen LAMMA 2024 as the first ever UK venue for the 5th tournament within its esports Farming Simulator League.

The Farming Simulator League event will take place across both days of the show, with teams of three players each competing live from the League Theatre within the NEC, aiming to survive multiple knock-out rounds to reach the final.

Visitors to this years LAMMA show will be able to watch the competition live and try the game for themselves on the Farming Simulator stand 11.290.

For further information please visit: https://www.lammashow.com



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