Thorite website celebrates its 20th birthday
In 1997, Thorite launched its first commerce based website. Since then, the site has been redesigned three times, with each redesign featuring more help sections, new products and news items than the previous version.
The latest site is a full e-commerce site that contains a particularly large selection of pneumatic products. In order to make full use of the site, customers must first register as account holders. Once registered, customers are able to purchase products on account for delivery the following working day, and securely view their account.
Any company that uses compressed air should be an account holder. Thorite comments that this is more than a simple e-commerce site because of what else is included. Through a FAQ drop-down, visitors can receive help on a variety of pneumatics-related issues. If the answer isn’t there, an online expert is available. Account holders also have access to special offers and promotions which are changed regularly.
Marketing and engineering director, Ross Gowler, who is responsible for the website, commented: “Over the past 20 years, as many of our customers will confirm, there have been some huge changes to the appearance and usefulness of the Thorite website and, like every major e-commerce site, it is always evolving. We have nearly 300 suppliers and every time a new product is launched, we include it on the web-site. The website takes a lot of resources to keep current but, as with our network of 11 Service Centres, it is part of what Thorite is all about.”
For more information and to become an account holder phone 0800 034 5850 or visit www.thorite.co.uk
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