Mobile ‘showcase’ will take products and training to customers

12 March, 2024

Its primary use will be to provide live demonstrations of products at customer premises, whilst also enhancing training on new and existing products.

PCL says it already provides bespoke training for distributors on new and existing products; however the van will allow a close-up view with hands-on learning.

The vehicle will also enable the PCL team to demonstrate products to partners at its Sheffield-based factory, as well as further afield in the future at trade shows, open days and tyre safety events.

The white, PCL-branded VW Crafter has plenty of room on board to accommodate a comprehensive stock of couplings, hose reels, air tools and tyre inflators, including the popular ACCURA QUBE Series II and PCL’s new ‘Made in Sheffield’ safety coupling. The van has been converted to fit an air tower, therefore special visits can be arranged for Forecourt and OEM customers.

The idea came from the ‘PCL Circles’ innovation challenge, which began in early 2023. This involved 9 teams from different areas of the business pitching solutions to enhance revenue, efficiency and profits. Finalists were selected by the Board of Directors according to criteria based on ROI, engagement, welfare and environment.

The winning pitch for a PCL Demo Van came from the ‘Air-venture’ group, whose focus was on improving the customer visit experience.

Managing Director Lee Wright said: “PCL Circles was introduced to encourage innovation from our employees and proposals were excellent across the board. We were particularly impressed with the pitch for our own branded van and roadshow because of the enormous benefits it will bring to our customers.

“The PCL Demo Van will be used when carrying out trade work out days at our partners’ locations, with interactive displays and demonstrations providing practical insights into PCL product features and how they work.

“This customer-first solution was developed taking into account feedback from the sales team regarding customer needs and the result is a fantastic new resource. Essentially, Air-venture’s team have encapsulated our customer-centric ethos with the creation of a practical mobile showcase and training tool which we can take to customers at their convenience. And this is just the first stage of their plan - there is more exciting news to come soon – so watch this space!

“In the meantime, our shiny new PCL Demo Van is ready and waiting to get out on the road, so please get in touch if you’d like it to make a pitstop at your premises.”

To find out more, or to schedule a visit to your trade counter, contact your PCL Sales Manager https://www.pclairtechnology.com/contact-us.

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