Bumper LAMMA ’17 event predicted

09 December, 2016

Over 900 exhibitors are expected to showcase their wares at LAMMA ’17, which takes place on 18 and 19 January 2017, at the East of England Showground, Peterborough. The event attracts more than 40,000 visitors.

“The figures reflect the continuing importance and appeal of LAMMA across the agricultural industry, despite the economic pressure being felt across all sectors,” said Elisabeth Mork-Eidem, group head of events at Briefing Media, which owns LAMMA. “Our exhibitors value LAMMA for the quality face-to-face time it provides with current and prospective clients, no matter what uncertainty is in the market. Their fantastic support means LAMMA ’17 is shaping up to be another excellent event, providing visitors with unrivalled access to a vast array of machinery, equipment and services, which could help improve their farm productivity and bottom line.”

It is a sentiment shared by LAMMA’s new headline sponsor for the next three years, Asset Finance Partners (AFP). Matthew Smart, head of asset finance for AFP, said: “The event provides the perfect opportunity for farmers of all types, sizes and backgrounds to look at and learn more about the very latest developments in agricultural equipment and services.”

What’s on show?

As with last year, the 2017 event will host the most extensive array of farm machinery to be found in one location anywhere in the UK. Whether you grow wheat in Lincolnshire or milk cows in Somerset, produce caulis in Kent or manage an estate in the Highlands, there will be plenty of interest at LAMMA ’17.

Most leading manufacturers have signed up to attend, and many will be showing new tractors, combines, drills and cultivation equipment. Some of this will be making a first appearance on the global stage, and some will be making a UK debut, maintaining LAMMA’s reputation as a launch pad for key machinery manufacturers.

However, it is not just the largest companies that draw the crowds. LAMMA’s ethos throughout its 36-year history has been to host smaller agricultural engineering and machinery companies from across the UK and, through realistic exhibiting costs, encouraging them to showcase a wide range of products.

This combination of large and small, unique on this scale in the UK, gives visitors access to a vast array of innovative products that they will not encounter anywhere else. They can use the event to compare and contrast almost any machinery, equipment and services they might require in the flesh, rather than relying on print or the Internet.

The popular Workshop Area returns to the event, where visitors can buy almost anything they need to tackle the simplest repair job or the most sophisticated self-build project.