LAMMA ’18 – UK’s leading event for farm machinery, equipment and services returns in January

12 December, 2017

The event has cemented its reputation in recent years as being the biggest and best of its type. Last year, more than over 850 exhibitors provided a wide array of equipment and expertise for over 40,000 visitors.

With exhibitor bookings for LAMMA ’18 matching the previous show’s pace, visitors can look forward to another highly-focused farm machinery, equipment and services event. LAMMA is now recognised as the place to do business, and many farmers will be looking to take advantage of the change and opportunities that lie ahead through considered investment in machinery and systems that can help reduce costs and/or raise productivity.

Continuing to grow in size and stature

Elisabeth Mork-Eidem, group head of events at Briefing Media, which owns LAMMA

Show, said the event continued to grow in size and stature and remained a key diary event for the industry, in the UK and beyond.

“LAMMA is a highly informative event, while retaining its informal, friendly atmosphere,” she said. “It is a great place to talk through new opportunities and to make new contacts, and also to catch up with old friends. Last year we heard of many positive conversations that resulted in a significant amount of business, and we fully expect that to continue at LAMMA ’18 as key decision makers across agriculture continue to gear up for the future. It’s shaping up to be another excellent event.”

Most leading manufacturers will be attending; many showing new tractors, combines, drills and cultivation equipment. In addition, LAMMA’s ethos of hosting smaller agricultural engineering and machinery companies from across the UK continues, giving visitors access to a wide range of innovative products. The popular Workshop Area returns, offering supplies to suit simple repairs to sophisticated projects, as does The Dealers’ Den, with its plethora of second-hand kit. Although LAMMA’s core business is machinery and equipment, other sectors including agronomy, business and farm management advice also feature.

New Farm Safety Zone

A new Farm Safety Zone, sponsored by health & safety consultancy Safety Revolution, is being introduced to help reduce the high number of deaths and injuries on UK farms. The zone will host a series of talks with specialists from Safety Revolution and the wider industry, enabling visitors to access the most current health and safety information and specialist advice. Professional development continues to feature strongly at LAMMA, which has become a platform for knowledge exchange. Visitors will be able to collect six BASIS and two NRoSO points on both days of the event.