19 July, 2024

LAMMA’20 success

02 January, 2020

The LAMMA show built on its reputation as the UK’s largest agricultural event dedicated to showcasing innovation when it returned to its new permanent indoor venue at the NEC in Birmingham on Tuesday 7 and Wednesday 8 January 2020.

Back in November over 95% of stand space had already been sold for the 2020 event, following the triumph of LAMMA’s NEC debut earlier in 2019, with previous and new exhibitors confirming their attendance to show a host of UK and global machinery and technology.

In addition, the event also hosted a new feature, Farming 4.0, highlighting the expertise, flair and passion for innovative technology that exists in UK Agriculture to encourage the new blood the sector needs to help underpin its future.

LAMMA’s move to the NEC in Birmingham brought together all farming sectors under one roof to do business in a thriving environment. The event also provided a great opportunity to network and discuss the latest events affecting agriculture.

Many conversations centred on the latest Brexit news and how to react to it, while climate change and carbon issues were also a hot topic in the livestock hall.

Bigger and better

“UK agriculture finally has a show to rival its European counterparts and we believe LAMMA’20 will be even bigger and better than the last,” said AgriBriefing group events director Elisabeth Mork-Eidem.

“The NEC provides a very comfortable environment in which to view and discuss the vast array of agricultural kit on show and to talk business, leading many exhibitors at LAMMA’19 to comment on the high quality of conversations they had with visitors.

“The overriding feedback was that the new indoor venue proved ideal for a national event of this size and stature, showing our agricultural sector in the best possible light.

“This has been underpinned by the highly encouraging uptake of stand space for the 2020 event. In all, 11 halls at the NEC are set to host more than 700 exhibitors, reflecting LAMMA’s reputation as the UK’s most diverse and innovative machinery, equipment and services show.”

Many exhibitors unveiled new tractors, combines, drills and cultivation equipment, feeder wagons and forage machinery, as well as a wide range of innovative technology.

Warren Rivers-Scott, UK and ROI managing director of Bednar FMT, a new exhibitor for LAMMA’20, said: “The decision for Bednar FMT to make its UK debut at LAMMA’20 was, for me, an obvious one. With over 400m2, we will be able to show some of our offerings including specifically design CTF approved machines, including other new releases.”

Rachael Groves, marketing coordinator at AgriArgo UK, a long-term exhibitor at the event, said: “Based on the positive feedback and high level of enquiries from both customers and dealers alike at LAMMA’19, we will be returning in 2020 to build on our success with the Landini and McCormick brands.”

Kate Bennett of Kuhn Farm Machinery said: “LAMMA is very important to the industry and it will only grow from what it is today. It’s a great shop window for everyone to exhibit their innovations and machinery.”

Fendt UK and Ireland marketing manager Richard Miller said: “We at Fendt are extremely pleased to announce our return to LAMMA in 2020.

“The event is a tremendous opportunity for us to showcase our new products and the opportunity to talk to existing and potential customers about their business requirements for 2020 and beyond. It is also an opportunity to support the fantastic industry that we all work in.”

Herefordshire farmer Ally Hunter Blair said: “I thoroughly enjoyed attending LAMMA’19 and I look forward to going back to see how the show develops in 2020. It is important for the UK to retain a show of this calibre and I hope it continues to go from strength to strength.”

East Yorkshire farmer Jono Dixon said: “LAMMA’19 in my opinion was a huge success. Provided LAMMA’20 attracts a similar quality of exhibitors to last time I think we can look forward to another excellent show.”

Join the farming revolution!

To help address the needs of younger people entering the industry, LAMMA’20 launched a brand-new zone, Farming 4.0, to highlight UK farming’s expertise, flair and passion for innovative technology that will help underpin the future of food production.

It aimed to encourage new talent into agriculture, challenging the outdated perceptions of working in agriculture and educating new entrants about all avenues of farming, including technology, robotics and digital.

“The zone will cover training and development which plays a fundamental role in the future of farming, especially in the machinery sector where so much exciting technology is being introduced at a rate no-one would have thought possible a few years ago,” said Ms Mork-Eidem.

Alex Macdonald-Smith of aerial data specialist Drone-Ag said: "It's great to see a big show like LAMMA dedicating itself in part to the next agricultural revolution with the new Farming 4.0 zone. Drone Ag is going to be releasing Skippy Scout soon, and we're very excited to be showing off this brand new, innovative technology within a dedicated zone."


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