7 July, 2022

Beaumanor two-day event success

30 October, 2015

September saw Beaumanor Fluid Power Products launch its new 1200-page catalogue, combined with an exhibition of new and existing products and services, over 50 exhibitors attended – including Beaumanor’s new supplier partners VOSS from Germany, Pneumax from Italy and JWL based in Denmark.

The two-day event began with a VIP theatre trip to see Hairspray at the Curve Theatre in Leicester and came to a close as customers, suppliers and Beaumanor staff joined together for an evening of entertainment and prize giving, which included a Bose sound speaker, an Epson scanner and printer and a Cetaform toolset.

Tim Thirumalai, Beaumanor’s majority shareholder, explained: “We wanted the exhibition to provide customers and distributors with the opportunity to meet our new supplier partners such as European-based Helixguard and Brevini and Tygris located here in the UK. It was also a great opportunity to update our customers on the product ranges that our existing suppliers have to offer.”

New catalogue launched

Beaumanor continues to achieve record targets as sales in 2015 have exceeded £9.5 million. The new catalogue sees an increased product range to 35,000; 9000 of which are new lines and available for next-day delivery. Beaumanor also attributes much of its success to its website: www.beaumanor.com, the site not only includes real-time stock and pricing, but also a quick code feature that allows customers to access even the most complicated part number by typing in only four digits.

Beaumanor markets its 35,000 product lines through a nationwide network of over 50 distributors, allowing Beaumanor to service customers on a local and national level, this is supported by the live stock availability information direct from manufacturers worldwide that provides the end user with the complete picture when they are looking to make a purchase.


Beaumanor also likes to award success among its customer base, such as Wrekin Pneumatics Ltd. of Telford – winner of Distributor of the Year, for the second time. Wrekin’s director, Clem Cooper, said: “Thank you to all at Beaumanor for the Distributor 2014 award. We were excited to receive our fully decaled fantastic Ford Fiesta ST, Wrekin Pneumatics continues to find your service excellent and look forward to working with you through the years to come to help grow our business.”

Also receiving an award on the night for Highest Growing Distributor were Wickham Engineering Hose & Hydraulics, based in Essex, Company Director Mark Wickham commented: “We have been building a strong relationship with Beaumanor over a number of years and we were very proud to win this award. We would like to thank Beaumanor for our prize of future corporate events, and advertising at ‘Harlow Greyhound Stadium’. Beaumanor has always been a great support to Wickham Engineering and we look forward to continuing to grow our business with them in the future.”

Mark Cropper, Beaumanor’s sales director, added: “It’s great to be able to reward hardworking and innovative companies. They typify everything that is good about our customer base”.

FluidAir Power Ltd., located in Scunthorpe, North Lincolnshire and Hydraulic Technical Services (North East) Ltd., based in Grangetown, Middlesbrough, were also acknowledged for their exceptional trade counter facilities.

Ecommerce website

Cropper continued: “We provide our distributors with a bespoke branded catalogue and ecommerce website, this site offers the ability to feature products and services on their web store that aren’t supplied by Beaumanor, as well as uploading their own pricing structures. Our aim is to ensure that each web store is representative of each distributor and their business. We also offer an extensive marketing service, which includes professionally designed e-shot promotions and custom design for a whole range of items from business cards to company brochures.”

Staff growth

Staff numbers at Beaumanor have also continued to grow, not only with the introduction of a marketing team but also a technical team, whose aim it is to source products for customers that are not included in the catalogue or website.

“We also encourage distributors to take advantage of our mobile exhibition vehicle, which is available for them to promote their businesses in virtually any location,” said Cropper.

Adrian McGreevy, UK managing director, concluded: “Beaumanor plans to further expand its range of services offered to distributors in 2015/16 and we look forward to assist them in growing their businesses for many years to come.”

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