16 October, 2024

igus launches ‘enjoyneering’ experience

07 October, 2024

The unveiling of igus UK’s ‘enjoyneering’ experience marked the beginning of a new initiative aimed at providing a hands-on, interactive environment for customers to explore the company’s motion plastics technology. H&P’s Aaron Blutstein reports.


Designed to demonstrate how igus solutions can help businesses save both time and money, this event is just the starting point in what is set to be an ongoing campaign. With a focus on sustainability and efficiency, igus is reinforcing its commitment to providing cutting-edge solutions to industries across the UK.

A personalised approach: Customer success stories

Managing Director of igus UK, Matthew Aldridge, launched the event with an in-depth presentation on the significance of the new ‘enjoyneering’ experience. He highlighted its importance as a physical space where businesses can come to see how igus motion plastics products are used in real-world applications. Aldridge’s address set the tone for the day, focusing on the company’s dedication to innovative, sustainable technology that delivers measurable value to its clients.

A key feature of the event was the inclusion of two igus customers, Automation & Robotics and CNC Guru, who shared their personal experiences with igus products. Both businesses spoke of how igus’ motion plastics have been integral in their respective operations, underscoring the practical benefits of these materials in modern machinery. Their accounts offered invaluable insight into how igus’ products not only improve efficiency but also can contribute to cost savings.

The heart of the event was the unveiling of the ‘enjoyneering’ experience itself – a newly transformed showroom designed to engage attendees with igus’ latest innovations. This interactive space was conceived as a hub of activity, featuring products tailored to a wide range of industries. From automotive to aerospace, the vast array of motion plastics solutions on display is designed to provide visitors with the chance to witness first-hand the versatility and applications of these materials.

One of the standout features of the ‘enjoyneering’ experience is igus’ new initiative: GO ZERO LUBRICATION. This is part of the company’s broader commitment to sustainability, a principle that was woven throughout the day’s events. GO ZERO LUBRICATION aims to reduce the environmental impact of traditional lubrication methods by promoting maintenance-free, lubrication-free components made from high-performance plastics. The initiative supports igus’ long-term goals of achieving zero waste, reducing carbon emissions, and promoting recyclable materials wherever possible.

Following the product showcase, I was invited on a guided tour of igus’ factory facilities, offering a behind-the-scenes look at its semi-automated readycable production line. This glimpse into the manufacturing process highlighted how igus is adapting to increasing demand. “This year, we have invested hundreds of thousands of pounds in our Northampton factory to help us meet the growing demand for igus products from UK industries,” said Aldridge during the tour. The factory’s state-of-the-art processes allow for the assembly and shipment of sub-assemblies within a 24-hour timeframe, reinforcing the company’s reputation for efficiency and responsiveness to market needs.

A key element of the tour was the visit to the customer test area – a dedicated space where attendees could observe advanced robotic solutions in action. igus’ RBTX specialists were on hand to offer detailed explanations of the company’s wide range of automation options, demonstrating how igus products are being used to drive innovation in manufacturing. This area not only showcased the flexibility and precision of igus’ robotics solutions but also provided a platform for exploring the possibilities of further automation in industrial settings.




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