29 March, 2024

Hannover Messe 2019: Welcome to the age of industrial intelligence

27 March, 2019

Industry 4.0. Artificial intelligence. Additive manufacturing. Cobots. Such terms are common today in industry. With the lead theme ‘Integrated Industry – Industrial Intelligence’, Hannover Messe 2019 – the world’s leading tradeshow for industrial technology – delivers insights into how man and machine will work together during the next stage of digital transformation.


From 1 to 5 April in Hannover, Germany, exhibitors demonstrate that digitalisation is the future of manufacturing – but in the form of assistance, not competition. With the help of technologies such as automation, strength-boosting exoskeletons and augmented reality, factory workers are more productive than ever.

“Globalisation and digitalisation are driving industrial transformation,” said Marco Siebert, director international relations, Deutsche Messe AG. “Hannover Messe is the venue where the global business, manufacturing and political communities gather to discuss these two crucial topics as well other current issues and challenges facing industry. For example, how do we ensure that algorithms enable machines to process and react to data logically but not act nefariously?”

“Artificial intelligence has the potential to revolutionise the production and energy industries,” said Dr. Jochen Köckler, chairman of the Board of Deutsche Messe. “People teach machines to act logically and purposefully to meet customer needs. AI systems generate knowledge and today, based on data and algorithms, can continuously optimise operating states or reliably predict faults and failures – in production processes, in the power grid or in logistics. That's what Integrated Industry – Industrial Intelligence stands for.”

The networking of people, machines and data is created through common platforms where they exchange and multiply their knowledge. The role of humans is that of an enabler. The production of tomorrow is not possible without their process knowledge and their diverse qualifications. Industrial Intelligence therefore stands for the expansion of knowledge management and the training of knowledge carriers.

The theme of Hannover Messe 2019 underlines the growing importance of artificial intelligence and machine learning in the production and energy industries, including such areas as energy efficiency and use and autonomous production processes as well as challenges in terms of interfaces, protocols and security. At Hannover Messe, international thought leaders from the fields of AI and industry come together to jointly discuss and develop solutions for tomorrow. Köckler continued: “Managers who are responsible for strategic decisions in their companies should deal in detail with potential uses and impending upheavals. Hannover Messe 2019 is the platform to stay informed.”

6 main exhibit sectors

This year’s programme features 6 main exhibit sectors: Integrated Automation, Motion and Drives (automation, power transmission, motion control and fluid technology), Integrated Energy (conventional and renewable energy systems), Digital Factory (software and IT for production), Industrial Supply (subcontractors and lightweight design), ComVac (compressed air and vacuum technology), and Research & Technology (applied research and technology transfer). Key topics run from machine learning, robotics, digitalisation and IT security to sector coupling in the energy industry, supply chain management, lightweight design and e-mobility.

More than 6500 exhibiting companies from 70 countries and 225,000 visitors from 80 countries will participate in 2019. Two thirds of exhibitors and one third of visitors come from outside of Germany. Approximately 95% of visitors are trade professionals. In 2018, roughly 8% of visitors (16,100) and 23% of exhibitors (1160) came from Asia.

Global platform for startups, learning and networking

Digital transformation is a driving force in today’s industrial marketplace. Hannover Messe hosts more than 90 conferences and that cover this and many other major trends and topics in industry.

For example, the forum Industrie 4.0 Meets the Industrial Internet draws upwards of 8000 attendees. Global Business & Markets, Hannover Messe’s foreign trade platform, hosts 220 exhibitors and attracts more than 5000 participants. Young Tech Enterprises, the startup hub at Hannover Messe, consists of an exhibition, a forum, pitches, matchmaking events, and workshops.

A new highlight for 2019 is the Industrial Pioneers Summit on 2 April, which brings together thought leaders and innovators from all fields to discuss strategies and scenarios for the future of industry, business and society.

Partner Country: Sweden

Hannover Messe not only features the latest innovations, products and technologies for industry, but also promotes foreign trade by bringing together business leaders, politicians and investors from all over the world. To support this goal, the exhibition designates a Partner Country every year. Selection criteria include a growing economy, a strong manufacturing base or potential, and a commitment to environmental sustainability. In Hannover, the Partner Country presents its technology initiatives, growth strategies, research projects and investment opportunities to an international audience. Recent Partner Countries include Mexico (2018), Poland (2017), USA (2016), India (2015) and the Netherlands (2014).

Sweden is Partner Country of Hannover Messe 2019. The designation further strengthens a bilateral innovation partnership that Sweden and Germany signed in early 2017. Goals include intensified cooperation in the areas of electro mobility, e-health, test facilities for innovation, and digitalisation of small and medium-sized enterprises.

“Partner Country Sweden is a tremendous platform for cooperation between Sweden and companies, economic development organisations, R&D institutes and governments from all over the world,” said Peter Eriksson, Sweden’s Minister for Housing and Digital Development. “Our program for Hannover in April promotes collaboration, innovation and digital transformation. We look forward to showing visitors that Sweden is a great business partner.”

Partner Country Sweden’s central pavilion will be in Hall 27, with satellite technology pavilions located in various sectors of the show. The supporting programme includes the Sweden-Germany Business Summit as well a variety of forums and networking events about innovation and business opportunities in Sweden.

“Sweden is an economic power, its workforce is well-educated and innovative, and it is a leader in digital transformation – perfect attributes for our Partner Country in 2019,” said Dr. Jochen Köckler, chief executive officer of Deutsche Messe. “With world-leading companies such as ABB, Atlas Copco, Electrolux, Ericsson, SKF, Trelleborg, and Vatenfall as well as a vibrant start-up scene and welcoming business environment, Sweden is sure to be a big hit at Hannover Messe.”

Hannover Messe 2019 at a glance

Hannover Messe is the world’s leading tradeshow for industrial technology. With this year’s lead theme being ‘Integrated Industry – Industrial Intelligence’, it serves as the global platform for the digital transformation of production and energy systems. In addition to six exhibit sectors – IAMD–Integrated Automation, Motion & Drives, Digital Factory, Energy, Industrial Supply, ComVac and Research & Technology – there are special areas for startups and career development. More than 90 conferences and forums round out the programme.

www.hannovermesse.de




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