Exports boom for Morris Lubricants

15 September, 2017

Exports to 85 countries worldwide now account for more than £15 million of the Shrewsbury-based company’s £50 million turnover, and this figure is expected to rise further following the launch in April of a new business interest in India.

Paterson Lubricants India Pvt Ltd. is a fully owned Indian subsidiary of Morris Lubricants and aims to establish the company’s presence in the huge automotive and motorcycle markets in India through distribution partner George Oakes Ltd., which has 35 branch offices in the country.

Lubricants are manufactured in India to the company’s tried and tested formulations. A possible future option could see the company establish its own manufacturing facility to further develop the Indian market, as the country’s economy is expected to continue to grow rapidly.

In addition to India, Morris Lubricants has begun exporting to Russia, Italy, Vietnam, Mongolia and Azerbaijan in the past trading year, and the company’s international business continues to grow across traditional territories in Europe, the Middle East, Far East, Australasia and North America.

Managing director Andrew Goddard – a fifth-generation descendant of company founder James Kent Morris, who established Morris Lubricants in Shrewsbury in 1869 – attributes the export boom to a combination of the reduced value of Sterling against other major global currencies, a greater awareness worldwide of the quality of Morris Lubricants’ products due to the work of the company’s sales and marketing teams, and an exceptionally high level of customer service, which is paramount to the business. He also maintains that branding all the company’s products with the Union Jack exudes an impression of quality, tradition and professionalism.